[ BOOK STORE REVIEW ]
Tell us about your store.
Platform, revenue range, and what's not working. We'll respond within one business day with a fit assessment and scope options.
[ 001 ] SHOPIFY PARTNER · CARPINTERIA, CA
ONE PARTNER. EVERYTHING SHOPIFY.
Shopify for Carpinteria merchants.
Carpinteria has a strong mix of agriculture, cannabis, manufacturing, and an emerging DTC scene. Its proximity to Santa Barbara makes it part of the broader Central Coast business market, with operators who move fast and prefer practical over theoretical.
We handle the full stack for Carpinteria merchants: existing store management, theme development, custom apps, and integrations. Hire us for one thing or everything. As hands-on as you need, for as long as it makes sense.
WHAT YOU ACTUALLY GET —
Custom Themes Private Apps Store Migrations Checkout Extensions API Integrations Ongoing Management Analytics Setup Shopify AI & Automation
[ 002 ]THE PROBLEM
Three things that break when your store starts to scale.
Shopify is the right platform. The out-of-the-box version just isn't the right store.
01 / THEME
Why does our site look like everyone else's?
Dawn and every theme in the store are built for the median merchant. If your brand has any distinct visual identity, you'll spend months fighting the template. A custom build would have been faster and cheaper from day one.
02 / INTEGRATIONS
Why do we have 12 apps and nothing works together?
Off-the-shelf apps solve one problem and create two more. Your ERP doesn't talk to your 3PL. Fulfillment logic lives in a spreadsheet. Klaviyo segments are out of sync. A custom integration takes a week and runs reliably forever.
03 / OWNERSHIP
Why does every small change need a developer?
The store was built without the merchandising team in mind. Sections aren't actually customizable. The theme editor is locked up. Good Shopify development hands control back to the people who run the store, not the developers who built it.
[ 003 ]WHAT WE BUILD
Five disciplines. One partner.
From first store to complex multi-channel operation. Theme, app, integration, migration, or ongoing management. Most clients start with a store audit and build from there.
01
Theme Development
Custom Shopify themes built to your brand system, not adapted from a template. Fully customizable sections, fast load times, and a theme editor your team can actually use without a developer.
- Custom Liquid theme builds
- Dawn-based customization
- Headless / Hydrogen builds
- Section schema & settings
- Core Web Vitals optimization
02
Store Setup & Migration
New store architecture done right: collections, metafields, navigation, and checkout configured to scale. Migrations from WooCommerce, BigCommerce, or any platform with zero data loss.
- Full store architecture
- Product & collection setup
- Platform migrations
- Metafields & custom data
- Checkout & payments config
03
App Development
Private apps for internal workflows. Public apps built for distribution. We've shipped to the Shopify App Store, so we know what it takes to build, submit, and maintain production apps at scale.
- Private & public app builds
- Shopify Functions
- Checkout UI extensions
- Admin UI extensions
- App Store submission
04
Integrations
Custom connections between Shopify and the rest of your stack, built to run reliably at volume. ERP syncs, 3PL webhooks, CRM pipelines, and marketing event streams without the recurring app fee.
- ERP & inventory systems
- 3PL & fulfillment APIs
- CRM & Klaviyo
- Custom webhook workers
- Data warehouse connections
05
Ongoing Management
An embedded technical partner on retainer. No more managing a dev agency every time a campaign drops or something breaks. Proactive CRO, fast turnaround, someone who knows your store cold.
- Monthly dev hours
- CRO & A/B testing
- Speed & SEO audits
- New campaign builds
- App & platform updates
[ 004 ]HOW IT WORKS
Three rungs. Stop, scale, or stay at any point.
Most engagements start with a Store Audit. What gets built depends on what we find. Project work can be one-and-done or roll into a Partner Retainer for ongoing development.
FOR CONTEXT —
Shopify Plus agency$50k–$200k/project
Freelancer on UpworkCheap, then expensive
Get a Free Audit$0
Project Work$5k+
Partner Retainer$2,500+/mo
01 / START HERE
Store Audit
Free· InstantPoint us at your store. We crawl it, run it through our AI, and give you a scored report on your conversion path, product pages, trust signals, navigation, and SEO. Then we talk through it — no charge.
- First impression & hero analysis
- Product page review
- Trust & social proof gaps
- Navigation & UX issues
- Three quick wins you can ship this week
- Free follow-up call to walk through it
02 / BUILD
Project Work
$5,000+· per projectFixed-scope builds from the audit roadmap: theme, app, migration, or integration. Fully documented, fully yours. One and done, or roll into a retainer.
- Fixed scope, fixed price per project
- Typical timeline: 2–10 weeks
- Full ownership of all code
- Documentation & team handoff
03 / PARTNER
Partner Retainer
$2,500+/ monthYour embedded Shopify dev team on a monthly cadence. Ongoing development, CRO, campaign builds, and fast-turnaround fixes. No ticket queue, no project scoping overhead.
- Monthly development cadence, no ticket queue
- Fast-turnaround fixes alongside planned work
- Month-to-month, cancel with 30 days' notice
[ 005 ]PROOF
Brands that needed more than a template.
Four engagements across entertainment, food, children's media, and creative services. More in the portfolio.
001
Entertainment · Gaming
002 THQ Nordic
Custom Shopify build for one of Europe's largest video game publishers. Theme, checkout customization, and regional pricing logic.
Creative Services
003 Snap Creative
Shopify store and brand presence for a full-service creative production studio, built to convert B2B clients without getting in the portfolio's way.
Food & Beverage · DTC
004 Tiny Chef Show
End-to-end Shopify setup for a DTC food brand: subscription logic, recipe content integration, and a custom theme that makes the product feel as good as it tastes.
Children's Media · DTC
Tumble Leaf
Shopify store for the beloved children's animated brand: merchandise, educational kits, and a storefront that parents trust and kids recognize.
[ WHY US ]COMPARE
The honest comparison.
Two common alternatives — and why they don't fit most growing Shopify brands.
| Coexist | Shopify Plus Agency | Freelancer (Upwork) | |
|---|---|---|---|
| Cost | → From $5k | $50k–$200k / project | Cheap upfront, expensive long-term |
| First delivery | → 1–10 weeks | 6–12 months | Unpredictable |
| Code ownership | ✓ Always. Full stop. | Depends on contract | Usually, with caveats |
| Ongoing support | → Optional retainer | Separate retainer required | Ad hoc, unreliable |
| Who you talk to | ✓ The person building it | Account manager | Whoever picks up the ticket |
| Cancel anytime | ✓ 30-day notice | Long-term contracts | Sort of |
← scroll to compare all options →
[ LOCAL ]SHOPIFY MERCHANTS IN CARPINTERIA
Common builds: harvest and fulfillment tracking automation for growers, compliance reporting workflows for cannabis operators, and order management and customer communication pipelines for DTC brands. The common thread is founders doing $2M–$10M in revenue with no ops hire — every manual process is a liability.
[ 006 ]FAQ
The questions that come up on every call.
Theme customization means editing a purchased theme like Dawn, Prestige, or Impulse. It's faster upfront, but you're working against the template's assumptions the entire time. A custom build starts from the Shopify CLI and is built entirely around your brand system. For brands above ~$1M GMV, a custom build usually pays for itself within 18 months.
Yes. Most advanced work, like checkout extensibility, B2B wholesale, multi-store setups, and Shopify Functions, requires Shopify Plus. We'll tell you whether Plus is actually required for what you're trying to do rather than recommending it by default.
Yes. Migrations cover all products, collections, customer data, order history, URLs, and 301 redirects, with zero-downtime cutover. We run a parallel store until you're ready to flip DNS, and we stay on for two weeks post-launch to catch anything unexpected.
Always. Every line of theme code, every private app, every custom integration lives in your GitHub repo under your accounts. No proprietary build system, no hosting dependency. If the engagement ends, you keep running.
Yes, and across the stack. On the development side, we use AI-assisted workflows to write, review, and test code faster, which translates directly to fewer billable hours and faster delivery. On your store, we'll recommend and configure Shopify's native AI features: Sidekick, Magic product descriptions, AI-powered search and recommendations, where they actually move the needle for your business. Every recommendation starts with what's most cost-efficient for you, not what's newest.