Design Innovation Strategy July 4, 2025

Tumble Leaf

We designed, strategized, and innovated the official Shopify e-commerce platform for the Emmy-winning Amazon Kids+ series, Tumble Leaf.

Our core contribution was architecting a stable, charming digital environment that acts as the primary direct-to-consumer channel for the beloved stop-motion franchise. This involved designing a child-friendly, whimsical user experience centered on the show’s characters—Fig the Fox, Maple, and Stick—while implementing a scalable commerce solution to manage inventory, global shipping logistics, and seasonal product releases of plush toys, apparel, and educational items.

The resulting platform ensures the e-commerce experience is as calming and delightful as the show itself, while effectively converting fan loyalty into measurable, sustained revenue.

  • Strategy

    Shopify Strategy, UX Strategy, Brand Strategy

  • Design

    Shopify Theme, UI/UX Design

  • Client

    Tumble Leaf

  • Innovation

    Shopify, E-Commerce

  • Tags

    Shopify

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